Bonus to the Buyer agent if on Deposit by XX/XX/XX~Does it work?
I often brainstorm out of the box marketing ideas with my agents to help move properties. I have always come to the,” $XXXX bonus to buyer agent if on deposit by XX/XX/XX.” In the past I have always leaned toward this is a worth while marketing technique.
Recently I am questioning my thought process. I had an agent ask me if we needed to pay on a bonus that was offered if the agent didn’t notice. This has made me rethink if this works at all!!! There are many agents that don’t look at the commission compensation, what would make them look at bonuses offered?
I think in today’s market, the buyer often directs the houses they want to see. They have such easy access to Realtor.com, truilia, zillow and more. We set them up to get auto emails that match their search criteria like number of bedrooms, towns, price, bathrooms, etc. They have done a drive by, and searched public records. Wouldn’t this actually support the argument that the bonuses would work. Wouldn’t the buyer’s agent work harder for more money?
Is it all about the marketing of the bonus?
Pam Crawford, ABR,e-PRO®,CRS,CDPE,LMC
Owner, REALTOR®, Managing Partner, MBA, BSBA
RE/MAX Professional Associates
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